Ripple told how crypto solutions are driving real business value

In the material on the official website Ripple told how crypto solutions are driving real business value.

In the material on the official website Ripple recently told how crypto solutions are driving real business value. It is worth highlighting the following points:

Many of the benefits of better payments contribute to customer satisfaction, and at the heart of every business is its customers. Crypto can be used for payments in a way that is invisible to the individual, as when, for example, it acts as a bridge currency for cross-border payments between two fiat currencies. But it can also be more front and center, and research on small and medium sized business payments shows that customers are not only becoming more interested in interacting with cryptocurrencies directly, but in fact are starting to prefer using cryptocurrencies over traditional fiat in certain instances.
That’s why building and increasing customer engagement with crypto payments is one key use case for a business looking to strengthen brand loyalty, improve customer retention, and stay on the cutting edge. And while managing crypto for payments or other use cases requires new technologies and skills, organizations can quickly and easily buy, sell and hold cryptocurrency with plug-and-play solutions like Liquidity Hub, allowing them to streamline services, attract new customers and build new revenue streams.
Lastly, let’s talk tokenization—the process of creating a digital version of an asset held on a blockchain. By tokenizing assets on a blockchain, everything from currencies and collectibles to IP and access rights are made more agile and readily available. For businesses, on-chain tokens can represent any type of asset such as gold, stocks, bonds, real estate and more—providing greater transparency of ownership and movement of that asset. And because of the inherently decentralized nature of blockchain, markets for trading, staking, and more are available 24/7/365.